Branding & Logo Design
Helping people move well, prevent injury and rebuild the foundations of movement and control.
Vanessa came to me wanting to refresh the identity for Balanced Physiotherapy & Pilates to better reflect her target audience and her core businesses ethos.
She was already well established in the Shoalhaven / Vincentia area but wanted to reach more of her ideal clientele.
We explored her target audience, the current competitor set and found an opportunity in the market to focus on women’s health - a passion of hers.
The new identity is Sophisticated, Calm, Connected and Feminine and the aesthetic is representative of control and movement with purpose.
“Bec has just finished a re-branding project for me. I was SO impressed with her professionalism and organisation. She is consistent with her communications and delivered each part of the project on time, which was all scheduled at the beginning. I would have no hesitations recommending Bec, she has exceeded my expectations.”
Vanessa McKenzie
Balanced Physiotherapy & Pilates