Branding & Logo Design
Nurturing confidence, supporting the development of positive learning experiences, and above all, believing in children’s potential.
Lyrebird preschool original engaged a developer to give their website a refresh upon which they quickly realised that their brand identity needed a refresh too.
What was the brief?
To Create an identity for Lyrebird preschool that reflects the schools philosophy informed by the Reggio Emilia Approach.
Who is the audience?
Families who are not traditional when it comes to education:
They are contemporary and holistic
connected with nature and the natural environment
Believe in working deeply with children
Value child led learning and the fostering of natural curiosity and child led discovery
What was the solution?
The solution was a brand identity that explores the importance of immersion in nature, collaborative play and curiosity. Informed by the Lyrebird’s focus on building an environment that is supportive of the whole child, encouraging learning through curiosity and discovery in the natural world.
Project Scope
Brand Strategy
Brand Creation Package
Business Basics Collateral
“Bec has just finished a re-branding project for me. I was SO impressed with her professionalism and organisation. She is consistent with her communications and delivered each part of the project on time, which was all scheduled at the beginning. I would have no hesitations recommending Bec, she has exceeded my expectations.”
Vanessa McKenzie
Balanced Physiotherapy & Pilates